Electronic marketing and the consumer, editor, Robert A. Peterson

Resource Information

The instance Electronic marketing and the consumer, editor, Robert A. Peterson represents a material embodiment of a distinct intellectual or artistic creation found in Internet Archive - Open Library. This resource is a combination of several types including: Instance, Electronic.

Label

Electronic marketing and the consumer, editor, Robert A. Peterson

Link

• http://catdir.loc.gov/catdir/enhancements/fy0656/97004753-t.html
• http://catdir.loc.gov/catdir/enhancements/fy0656/97004753-d.html
• https://archive.org/details/electronicmarket0000pete
• https://openlibrary.org/books/OL659439M
• http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=778187

Statement of responsibility

editor, Robert A. Peterson

Instantiates

• Electronic marketing and the consumer

Publication

• Thousand Oaks, Calif., Sage Publications, ©1997

Bibliography note

Includes bibliographical references (pages 175-181) and index

Carrier category

volume

Carrier category code

nc

Carrier MARC source

rdacarrier

Content category

text

Content type code

txt

Content type MARC source

rdacontent

Contents

Electronic marketing : visions, definitions, and implications / Robert A. Peterson -- Consumer behavior in the future / Jagdish N. Sheth and Rajendra S. Sisodia -- Television IS the store : direct response television / August E. Grant -- Electronic sales force management at Mary Kay / Walter A. Bradley and S. Kregg Jodie -- Real shopping in a virtual store / Raymond R. Burke -- Electronic marketing : the Dell computer experience / Kenneth Hill -- Electronically connecting retailers and customers : interim summary of an expert roundtable / Fred Phillips [and others] -- Consumer and corporate adoption of the World Wide Web as a commercial medium / Sunil Gupta and Rabikar Chatterjee -- Is there a future for retailing on the Internet? / Sirkka L. Jarvenpaa and Peter A. Todd -- Privacy, surveillance, and cookies / Larry R. Leibrock -- Electronic marketing : future possibilities / Joseph F. Hair, Jr. and William W. Keep

Extent

1 online resource (xiii, 193 pages

Form of item

online

Media category

unmediated

Media MARC source

rdamedia

Media type code

n

Other physical details

illustrations)

Record ID

electronicmarket0000pete

Specific material designation

remote

System control number

(OCoLC)1044612660