Electronic marketing and the consumer, editor, Robert A. Peterson
Resource Information
The instance Electronic marketing and the consumer, editor, Robert A. Peterson represents a material embodiment of a distinct intellectual or artistic creation found in Internet Archive - Open Library. This resource is a combination of several types including: Instance, Electronic.
The Resource
Electronic marketing and the consumer, editor, Robert A. Peterson
Resource Information
The instance Electronic marketing and the consumer, editor, Robert A. Peterson represents a material embodiment of a distinct intellectual or artistic creation found in Internet Archive - Open Library. This resource is a combination of several types including: Instance, Electronic.
- Label
- Electronic marketing and the consumer, editor, Robert A. Peterson
- Link
-
- http://catdir.loc.gov/catdir/enhancements/fy0656/97004753-t.html
- http://catdir.loc.gov/catdir/enhancements/fy0656/97004753-d.html
- https://archive.org/details/electronicmarket0000pete
- https://openlibrary.org/books/OL659439M
- http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=778187
- Statement of responsibility
- editor, Robert A. Peterson
- Bibliography note
- Includes bibliographical references (pages 175-181) and index
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
- Electronic marketing : visions, definitions, and implications / Robert A. Peterson -- Consumer behavior in the future / Jagdish N. Sheth and Rajendra S. Sisodia -- Television IS the store : direct response television / August E. Grant -- Electronic sales force management at Mary Kay / Walter A. Bradley and S. Kregg Jodie -- Real shopping in a virtual store / Raymond R. Burke -- Electronic marketing : the Dell computer experience / Kenneth Hill -- Electronically connecting retailers and customers : interim summary of an expert roundtable / Fred Phillips [and others] -- Consumer and corporate adoption of the World Wide Web as a commercial medium / Sunil Gupta and Rabikar Chatterjee -- Is there a future for retailing on the Internet? / Sirkka L. Jarvenpaa and Peter A. Todd -- Privacy, surveillance, and cookies / Larry R. Leibrock -- Electronic marketing : future possibilities / Joseph F. Hair, Jr. and William W. Keep
- Extent
- 1 online resource (xiii, 193 pages
- Form of item
- online
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
- n
- Other physical details
- illustrations)
- Record ID
- electronicmarket0000pete
- Specific material designation
- remote
- System control number
- (OCoLC)1044612660
Context
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.archive.org/resource/w5m2LxXMOGY/" typeof="Book http://bibfra.me/vocab/lite/Instance"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.archive.org/resource/w5m2LxXMOGY/">Electronic marketing and the consumer, editor, Robert A. Peterson</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.archive.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.archive.org/">Internet Archive - Open Library</a></span></span></span></span></div>