Smart start-ups : how entrepreneurs and corporations can profit by starting online communities, David Silver

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Title remainder: how entrepreneurs and corporations can profit by starting online communities

Bibliography note: Includes bibliographical references (p. 239-244) and index

Contents: Introduction -- Collaborative participation -- Transfer of control -- The function of cooperation -- Appear to lack money -- Rules for creating successful business models -- Raising capital -- How to launch a new product -- Foreign exchange market -- The metaverse arbitration association -- Rent a judge -- Publishing and convention management -- Taking back the automobile market -- Mission statement rewriting -- Mocketeering -- Launching a new hotel chain through an online community -- Medical research -- Life insurance -- Replacing advertising with reputation management -- Community for ardent fans of college sports -- A community of art dealers -- A group travel community -- Partnering with giant corporations -- MyThirdPlace.com -- IllegitimatiNonCarborundum.com -- Reputation management -- The association of mobile and online communities

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Context of Smart start-ups : how entrepreneurs and corporations can profit by starting online communities, David Silver