Electronic marketing and the consumer
Resource Information
The work Electronic marketing and the consumer represents a distinct intellectual or artistic creation found in Internet Archive - Open Library. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Electronic marketing and the consumer
Resource Information
The work Electronic marketing and the consumer represents a distinct intellectual or artistic creation found in Internet Archive - Open Library. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Electronic marketing and the consumer
- Statement of responsibility
- editor, Robert A. Peterson
- Subject
-
- Interplanetary dust
- Internet marketing
- Internet
- Internet marketing
- Publicité radiodiffusée
- Broadcast advertising
- Marketing
- Vingt et unième siècle -- Prévisions
- Marketing sur Internet
- Forecasts
- Twenty-first century
- E-commerce
- Electronic marketing.
- Twenty-first century -- Forecasts
- Broadcast advertising
- Language
- eng
- Summary
- Creative marketers today visualize the importance that computer networks, television, radio, and cable will bring to the marketing world of the 21st century. While many electronic marketing applications--such as broadcast fax, telemarketing, and EDI--are well developed and understood in the context of business-to-business marketing, there is a gap in knowledge regarding the application of electronic marketing to consumers. Electronic Marketing and the Consumer fills that gap. Exceptionally comprehensive and current, this book includes a wide range of electronic marketing techniques, including direct response radio and television, and computers and the Internet. It also covers real-world cases and practical insights from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer as well as expert advice on the future of electronic marketing and its likely impact on consumer behavior and society. Electronic Marketing and the Consumer is an invaluable resource for academics, researchers, and professionals in the fields of marketing, advertising, and communication technology
- Cataloging source
- DLC
- Dewey number
- 658.8/4
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.1265
- LC item number
- .E395 1997
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.archive.org/resource/NGbHku1bQWw/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.archive.org/resource/NGbHku1bQWw/">Electronic marketing and the consumer</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.archive.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.archive.org/">Internet Archive - Open Library</a></span></span></span></span></div>