Guerrilla P.R. 2.0 : wage an effective publicity campaign without going broke, Michael Levine

Resource Information

The instance Guerrilla P.R. 2.0 : wage an effective publicity campaign without going broke, Michael Levine represents a material embodiment of a distinct intellectual or artistic creation found in Internet Archive - Open Library. This resource is a combination of several types including: Instance, Electronic.

Label

Guerrilla P.R. 2.0 : wage an effective publicity campaign without going broke, Michael Levine

Link

• http://www.loc.gov/catdir/enhancements/fy0911/2007051297-b.html
• https://archive.org/details/guerrillapr20wag00levi
• https://openlibrary.org/books/OL19285756M
• http://www.loc.gov/catdir/enhancements/fy0911/2007051297-d.html
• http://www.loc.gov/catdir/toc/ecip086/2007051297.html

Title remainder

wage an effective publicity campaign without going broke

Statement of responsibility

Michael Levine

Instantiates

• Guerrilla P.R. 2.0 : wage an effective publicity campaign without going broke

Publication

• New York, Collins, c2008

Note

• Rev. and updated ed. of: Guerrilla P.R. / Michael Levine
• Includes index

Contents

A brief history of Time- and Newsweek, and USA today -- Basic training -- First maneuvers -- Plugging in : guerrilla P.R. in a wired world -- Fanning out : expanding your guerrilla P.R. tools -- Data smog -- First attack : the print media -- Second salvo : electronic media -- Reserve ammo : press conferences, parties, and more -- May day, may day -- Intelligence gathering : planning your next step -- Theme and variations -- Concluding thoughts : a call to battle

Edition

Rev. and updated ed..

Extent

1 online resource (xiii, 354 pages)

Form of item

online

Record ID

guerrillapr20wag00levi

Specific material designation

remote

System control number

(OCoLC)1035090701