The Resource Why metaphors matter : Understanding the power of implicit comparison and its uses within the Marine Corps, by Alan Beyerchen

Why metaphors matter : Understanding the power of implicit comparison and its uses within the Marine Corps, by Alan Beyerchen

Label
Why metaphors matter : Understanding the power of implicit comparison and its uses within the Marine Corps
Title
Why metaphors matter
Title remainder
Understanding the power of implicit comparison and its uses within the Marine Corps
Statement of responsibility
by Alan Beyerchen
Title variation
Understanding the power of implicit comparison and its uses within the Marine Corps
Creator
Subject
Language
eng
Member of
Cataloging source
QMC
http://library.link/vocab/creatorDate
1945-
http://library.link/vocab/creatorName
Beyerchen, Alan
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Marine Corps University Perspectives on warfighting
Series volume
5
http://library.link/vocab/subjectName
  • United States
  • Metaphor
  • Communication in organizations
  • Communications, Military
  • Cognition
Label
Why metaphors matter : Understanding the power of implicit comparison and its uses within the Marine Corps, by Alan Beyerchen
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references
Contents
Introduction : why focus on metaphors -- The role of metaphors in language. Metaphors in literature and rhetoric ; Metaphors in rhetorical practice -- The force of metaphor in cognition. From rhetoric to cognition ; Metaphor as a cognitive process ; Metaphors we live by -- Metaphors for marines. Doctrine: metaphor and meaning in teachings ; Innovation: conceptual and organizational change ; Culture: cross-cultural communications -- Leadership: metaphor, goals and values
Extent
1 online resource (v, 52 pages
Form of item
online
Other physical details
illustrations, maps)
Specific material designation
remote
Label
Why metaphors matter : Understanding the power of implicit comparison and its uses within the Marine Corps, by Alan Beyerchen
Link
Publication
Bibliography note
Includes bibliographical references
Contents
Introduction : why focus on metaphors -- The role of metaphors in language. Metaphors in literature and rhetoric ; Metaphors in rhetorical practice -- The force of metaphor in cognition. From rhetoric to cognition ; Metaphor as a cognitive process ; Metaphors we live by -- Metaphors for marines. Doctrine: metaphor and meaning in teachings ; Innovation: conceptual and organizational change ; Culture: cross-cultural communications -- Leadership: metaphor, goals and values
Extent
1 online resource (v, 52 pages
Form of item
online
Other physical details
illustrations, maps)
Specific material designation
remote

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