The Resource The handbook of international market research techniques, edited by Robin Birn

The handbook of international market research techniques, edited by Robin Birn

Label
The handbook of international market research techniques
Title
The handbook of international market research techniques
Statement of responsibility
edited by Robin Birn
Title variation
International market research techniques
Contributor
Subject
Language
eng
Summary
"It is ten years since the first edition of A Handbook of Market Research Techniques was published. This new and fully updated edition remains the definitive guide for all levels of market researchers, from students and novice practitioners to experienced professionals. Written and updated by the leading practitioners in the field, this is a title that will be referred to again and again. Topics covered are: preparation; data collection; communications: advertising the media and the Internet; analysis and modelling; presentation of results; and the impact of the Internet on research techniques."--Jacket
Member of
Cataloging source
UKM
Dewey number
658.83
Illustrations
illustrations
Index
index present
LC call number
HF5415.2
LC item number
.H362 2000
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Birn, Robin
  • Hague, Paul N
http://library.link/vocab/subjectName
  • Marketing research
  • Marketing research
  • Marktonderzoek
Label
The handbook of international market research techniques, edited by Robin Birn
Link
Instantiates
Publication
Note
Previous edition: published as by Robin Birn, Paul Hague and Phyllis Vangelder. 1990
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Quantitative research over the Internet
  • Part 2.
  • Data collection
  • Quantitative techniques
  • Quantitative research, face-to-face interviewing, telephone interviewing, postal research, omnibus research, panels and diaries, retail audits
  • Qualitative techniques
  • Qualitative research
  • In-depth interviews
  • Group discussions
  • New product development
  • Part 1.
  • Hall tests
  • Sensory evaluation
  • Part 3.
  • Communications, advertising and media
  • Advertising research
  • Researching TV and radio
  • Peoplemeters
  • Packaging research
  • Part 4.
  • Analysis and modelling
  • Preparation
  • Analyzing data
  • Modelling
  • Pricing
  • Modelling
  • Conjoint analysis
  • Modelling
  • Stimulated testing
  • Data fusion
  • Segmentation
  • Forecasting
  • Planning market research surveys
  • Part 5.
  • Presenting results
  • Presentations and report writing
  • Desk research
  • Standards and methods
  • Sampling and statistics
  • Questionnaire design
  • Geodemographics
Edition
2nd ed.
Extent
1 online resource (xxvi, 591 pages
Form of item
online
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations)
Specific material designation
remote
System control number
(OCoLC)1078998628
Label
The handbook of international market research techniques, edited by Robin Birn
Link
Publication
Note
Previous edition: published as by Robin Birn, Paul Hague and Phyllis Vangelder. 1990
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Quantitative research over the Internet
  • Part 2.
  • Data collection
  • Quantitative techniques
  • Quantitative research, face-to-face interviewing, telephone interviewing, postal research, omnibus research, panels and diaries, retail audits
  • Qualitative techniques
  • Qualitative research
  • In-depth interviews
  • Group discussions
  • New product development
  • Part 1.
  • Hall tests
  • Sensory evaluation
  • Part 3.
  • Communications, advertising and media
  • Advertising research
  • Researching TV and radio
  • Peoplemeters
  • Packaging research
  • Part 4.
  • Analysis and modelling
  • Preparation
  • Analyzing data
  • Modelling
  • Pricing
  • Modelling
  • Conjoint analysis
  • Modelling
  • Stimulated testing
  • Data fusion
  • Segmentation
  • Forecasting
  • Planning market research surveys
  • Part 5.
  • Presenting results
  • Presentations and report writing
  • Desk research
  • Standards and methods
  • Sampling and statistics
  • Questionnaire design
  • Geodemographics
Edition
2nd ed.
Extent
1 online resource (xxvi, 591 pages
Form of item
online
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations)
Specific material designation
remote
System control number
(OCoLC)1078998628

Library Locations

  • Internet ArchiveBorrow it
    300 Funston Ave, San Francisco, CA, 94118, US
    37.7823215 -122.4716373

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