The Resource Product strategy for high-technology companies : how to achieve growth, competitive advantage, and increased profits, Michael E. McGrath

Product strategy for high-technology companies : how to achieve growth, competitive advantage, and increased profits, Michael E. McGrath

Label
Product strategy for high-technology companies : how to achieve growth, competitive advantage, and increased profits
Title
Product strategy for high-technology companies
Title remainder
how to achieve growth, competitive advantage, and increased profits
Statement of responsibility
Michael E. McGrath
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
McGrath, Michael E
Dewey number
658.4/012
Illustrations
illustrations
Index
index present
LC call number
HD30.28
LC item number
.M3837 1995
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Strategic planning
  • Product management
  • High technology industries
  • Industrial management
  • Strategisch management
  • Productontwikkeling
  • Hoogwaardige technologie
  • Industrie
  • Spitzentechnologie
  • Strategisches Management
Label
Product strategy for high-technology companies : how to achieve growth, competitive advantage, and increased profits, Michael E. McGrath
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Ch. 1. Unique Challenges of Product Strategy in High-Technology -- Ch. 2. Strategic Vision -- Ch. 3. Product-Platform Strategy -- Ch. 4. Product-Line Strategy -- Ch. 5. Product Differentiation Strategy -- Ch. 6. Price-Based Strategy -- Ch. 7. Time-Based Product Strategy -- Ch. 8. Global Product Strategy -- Ch. 9. Cannibalization Strategy -- Ch. 10. Expansion Strategy -- Ch. 11. Innovation Strategy -- Ch. 12. Strategic Balance -- Ch. 13. The Process of Product Strategy -- Ch. 14. Strategic Thinking
Extent
1 online resource (xiv, 284 pages
Form of item
online
Other physical details
illustrations)
Specific material designation
remote
System control number
(OCoLC)1036833534
Label
Product strategy for high-technology companies : how to achieve growth, competitive advantage, and increased profits, Michael E. McGrath
Link
Publication
Bibliography note
Includes bibliographical references and index
Contents
Ch. 1. Unique Challenges of Product Strategy in High-Technology -- Ch. 2. Strategic Vision -- Ch. 3. Product-Platform Strategy -- Ch. 4. Product-Line Strategy -- Ch. 5. Product Differentiation Strategy -- Ch. 6. Price-Based Strategy -- Ch. 7. Time-Based Product Strategy -- Ch. 8. Global Product Strategy -- Ch. 9. Cannibalization Strategy -- Ch. 10. Expansion Strategy -- Ch. 11. Innovation Strategy -- Ch. 12. Strategic Balance -- Ch. 13. The Process of Product Strategy -- Ch. 14. Strategic Thinking
Extent
1 online resource (xiv, 284 pages
Form of item
online
Other physical details
illustrations)
Specific material designation
remote
System control number
(OCoLC)1036833534

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