The Resource Guerrilla P.R. 2.0 : wage an effective publicity campaign without going broke, Michael Levine

Guerrilla P.R. 2.0 : wage an effective publicity campaign without going broke, Michael Levine

Label
Guerrilla P.R. 2.0 : wage an effective publicity campaign without going broke
Title
Guerrilla P.R. 2.0
Title remainder
wage an effective publicity campaign without going broke
Statement of responsibility
Michael Levine
Title variation
  • Guerrilla PR 2.0
  • Guerrilla public relations 2.0
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1954-
http://library.link/vocab/creatorName
Levine, Michael
Dewey number
659.2
Index
index present
LC call number
HD59
LC item number
.L48 2008
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorDate
1954-
http://library.link/vocab/relatedWorkOrContributorName
Levine, Michael
http://library.link/vocab/subjectName
  • Small business
  • Industrial publicity
Label
Guerrilla P.R. 2.0 : wage an effective publicity campaign without going broke, Michael Levine
Link
Instantiates
Publication
Note
  • Rev. and updated ed. of: Guerrilla P.R. / Michael Levine
  • Includes index
Contents
A brief history of Time- and Newsweek, and USA today -- Basic training -- First maneuvers -- Plugging in : guerrilla P.R. in a wired world -- Fanning out : expanding your guerrilla P.R. tools -- Data smog -- First attack : the print media -- Second salvo : electronic media -- Reserve ammo : press conferences, parties, and more -- May day, may day -- Intelligence gathering : planning your next step -- Theme and variations -- Concluding thoughts : a call to battle
Edition
Rev. and updated ed..
Extent
1 online resource (xiii, 354 pages)
Form of item
online
Specific material designation
remote
System control number
(OCoLC)1035090701
Label
Guerrilla P.R. 2.0 : wage an effective publicity campaign without going broke, Michael Levine
Link
Publication
Note
  • Rev. and updated ed. of: Guerrilla P.R. / Michael Levine
  • Includes index
Contents
A brief history of Time- and Newsweek, and USA today -- Basic training -- First maneuvers -- Plugging in : guerrilla P.R. in a wired world -- Fanning out : expanding your guerrilla P.R. tools -- Data smog -- First attack : the print media -- Second salvo : electronic media -- Reserve ammo : press conferences, parties, and more -- May day, may day -- Intelligence gathering : planning your next step -- Theme and variations -- Concluding thoughts : a call to battle
Edition
Rev. and updated ed..
Extent
1 online resource (xiii, 354 pages)
Form of item
online
Specific material designation
remote
System control number
(OCoLC)1035090701

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