The Resource Facebook advertising for dummies, by Paul Dunay, Richard Krueger, and Joel Elad

Facebook advertising for dummies, by Paul Dunay, Richard Krueger, and Joel Elad

Label
Facebook advertising for dummies
Title
Facebook advertising for dummies
Statement of responsibility
by Paul Dunay, Richard Krueger, and Joel Elad
Creator
Contributor
Subject
Language
eng
Summary
Here's what you need to know about establishing your business on Facebook, developing an ad strategy, building targeted landing pages for your ads, getting and interpreting the results of your efforts, and much more
Cataloging source
UKM
http://library.link/vocab/creatorName
Dunay, Paul
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.D85 2011
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Krueger, Richard
  • Elad, Joel
Series statement
--For dummies
http://library.link/vocab/subjectName
  • Internet advertising
  • Internet marketing
  • Social networks
Label
Facebook advertising for dummies, by Paul Dunay, Richard Krueger, and Joel Elad
Link
Instantiates
Publication
Note
Includes index
Contents
Getting started with Facebook advertising. Profiting from the Facebook revolution ; Setting up your Facebook account -- Launching your Facebook advertising campaign. Matching your ads to your marketing strategy ; Buying strategies ; Understanding the types of ad campaigns ; Getting set to implement and measure results -- Managing your Facebook advertising campaigns. Creating pages for your campaign ; Testing and optimizing your ad campaign ; Tracking conversions to sales -- Minding your metrics. Checking out the data ; Creating reports ; Extending the Facebook experience -- The part of tens. Ten Facebook page promotion techniques (besides ads) ; Ten (or so) Facebook ads beginner mistakes ; Ten nontraditional Facebook ad campaigns ; Ten resources for Facebook advertisers
Extent
1 online resource (xiv, 322 pages
Form of item
online
Other physical details
illustrations)
Specific material designation
remote
System control number
(OCoLC)1035674604
Label
Facebook advertising for dummies, by Paul Dunay, Richard Krueger, and Joel Elad
Link
Publication
Note
Includes index
Contents
Getting started with Facebook advertising. Profiting from the Facebook revolution ; Setting up your Facebook account -- Launching your Facebook advertising campaign. Matching your ads to your marketing strategy ; Buying strategies ; Understanding the types of ad campaigns ; Getting set to implement and measure results -- Managing your Facebook advertising campaigns. Creating pages for your campaign ; Testing and optimizing your ad campaign ; Tracking conversions to sales -- Minding your metrics. Checking out the data ; Creating reports ; Extending the Facebook experience -- The part of tens. Ten Facebook page promotion techniques (besides ads) ; Ten (or so) Facebook ads beginner mistakes ; Ten nontraditional Facebook ad campaigns ; Ten resources for Facebook advertisers
Extent
1 online resource (xiv, 322 pages
Form of item
online
Other physical details
illustrations)
Specific material designation
remote
System control number
(OCoLC)1035674604

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