The Resource Electronic marketing and the consumer, editor, Robert A. Peterson
Electronic marketing and the consumer, editor, Robert A. Peterson
Resource Information
The item Electronic marketing and the consumer, editor, Robert A. Peterson represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Internet Archive - Open Library.This item is available to borrow from all library branches.
Resource Information
The item Electronic marketing and the consumer, editor, Robert A. Peterson represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Internet Archive - Open Library.
This item is available to borrow from all library branches.
- Summary
- Creative marketers today visualize the importance that computer networks, television, radio, and cable will bring to the marketing world of the 21st century. While many electronic marketing applications--such as broadcast fax, telemarketing, and EDI--are well developed and understood in the context of business-to-business marketing, there is a gap in knowledge regarding the application of electronic marketing to consumers. Electronic Marketing and the Consumer fills that gap. Exceptionally comprehensive and current, this book includes a wide range of electronic marketing techniques, including direct response radio and television, and computers and the Internet. It also covers real-world cases and practical insights from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer as well as expert advice on the future of electronic marketing and its likely impact on consumer behavior and society. Electronic Marketing and the Consumer is an invaluable resource for academics, researchers, and professionals in the fields of marketing, advertising, and communication technology
- Language
- eng
- Extent
- 1 online resource (xiii, 193 pages
- Contents
-
- Electronic marketing : visions, definitions, and implications / Robert A. Peterson
- Consumer behavior in the future / Jagdish N. Sheth and Rajendra S. Sisodia
- Television IS the store : direct response television / August E. Grant
- Electronic sales force management at Mary Kay / Walter A. Bradley and S. Kregg Jodie
- Real shopping in a virtual store / Raymond R. Burke
- Electronic marketing : the Dell computer experience / Kenneth Hill
- Electronically connecting retailers and customers : interim summary of an expert roundtable / Fred Phillips [and others]
- Consumer and corporate adoption of the World Wide Web as a commercial medium / Sunil Gupta and Rabikar Chatterjee
- Is there a future for retailing on the Internet? / Sirkka L. Jarvenpaa and Peter A. Todd
- Privacy, surveillance, and cookies / Larry R. Leibrock
- Electronic marketing : future possibilities / Joseph F. Hair, Jr. and William W. Keep
- Link
-
- http://catdir.loc.gov/catdir/enhancements/fy0656/97004753-t.html
- http://catdir.loc.gov/catdir/enhancements/fy0656/97004753-d.html
- https://archive.org/details/electronicmarket0000pete
- https://openlibrary.org/books/OL659439M
- http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=778187
- Label
- Electronic marketing and the consumer
- Title
- Electronic marketing and the consumer
- Statement of responsibility
- editor, Robert A. Peterson
- Subject
-
- Interplanetary dust
- Internet marketing
- Internet
- Internet marketing
- Publicité radiodiffusée
- Broadcast advertising
- Marketing
- Vingt et unième siècle -- Prévisions
- Marketing sur Internet
- Forecasts
- Twenty-first century
- E-commerce
- Electronic marketing.
- Twenty-first century -- Forecasts
- Broadcast advertising
- Language
- eng
- Summary
- Creative marketers today visualize the importance that computer networks, television, radio, and cable will bring to the marketing world of the 21st century. While many electronic marketing applications--such as broadcast fax, telemarketing, and EDI--are well developed and understood in the context of business-to-business marketing, there is a gap in knowledge regarding the application of electronic marketing to consumers. Electronic Marketing and the Consumer fills that gap. Exceptionally comprehensive and current, this book includes a wide range of electronic marketing techniques, including direct response radio and television, and computers and the Internet. It also covers real-world cases and practical insights from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer as well as expert advice on the future of electronic marketing and its likely impact on consumer behavior and society. Electronic Marketing and the Consumer is an invaluable resource for academics, researchers, and professionals in the fields of marketing, advertising, and communication technology
- Cataloging source
- DLC
- Dewey number
- 658.8/4
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.1265
- LC item number
- .E395 1997
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1944-
- http://library.link/vocab/relatedWorkOrContributorName
- Peterson, Robert A.
- http://library.link/vocab/subjectName
-
- Internet marketing
- Broadcast advertising
- Twenty-first century
- Marketing sur Internet
- Publicité radiodiffusée
- Vingt et unième siècle
- Broadcast advertising
- Internet marketing
- Twenty-first century
- Marketing
- E-commerce
- Internet
- Interplanetary dust
- Label
- Electronic marketing and the consumer, editor, Robert A. Peterson
- Link
-
- http://catdir.loc.gov/catdir/enhancements/fy0656/97004753-t.html
- http://catdir.loc.gov/catdir/enhancements/fy0656/97004753-d.html
- https://archive.org/details/electronicmarket0000pete
- https://openlibrary.org/books/OL659439M
- http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=778187
- Bibliography note
- Includes bibliographical references (pages 175-181) and index
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
- Electronic marketing : visions, definitions, and implications / Robert A. Peterson -- Consumer behavior in the future / Jagdish N. Sheth and Rajendra S. Sisodia -- Television IS the store : direct response television / August E. Grant -- Electronic sales force management at Mary Kay / Walter A. Bradley and S. Kregg Jodie -- Real shopping in a virtual store / Raymond R. Burke -- Electronic marketing : the Dell computer experience / Kenneth Hill -- Electronically connecting retailers and customers : interim summary of an expert roundtable / Fred Phillips [and others] -- Consumer and corporate adoption of the World Wide Web as a commercial medium / Sunil Gupta and Rabikar Chatterjee -- Is there a future for retailing on the Internet? / Sirkka L. Jarvenpaa and Peter A. Todd -- Privacy, surveillance, and cookies / Larry R. Leibrock -- Electronic marketing : future possibilities / Joseph F. Hair, Jr. and William W. Keep
- Extent
- 1 online resource (xiii, 193 pages
- Form of item
- online
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
- n
- Other physical details
- illustrations)
- Specific material designation
- remote
- System control number
- (OCoLC)1044612660
- Label
- Electronic marketing and the consumer, editor, Robert A. Peterson
- Link
-
- http://catdir.loc.gov/catdir/enhancements/fy0656/97004753-t.html
- http://catdir.loc.gov/catdir/enhancements/fy0656/97004753-d.html
- https://archive.org/details/electronicmarket0000pete
- https://openlibrary.org/books/OL659439M
- http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=778187
- Bibliography note
- Includes bibliographical references (pages 175-181) and index
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
- Electronic marketing : visions, definitions, and implications / Robert A. Peterson -- Consumer behavior in the future / Jagdish N. Sheth and Rajendra S. Sisodia -- Television IS the store : direct response television / August E. Grant -- Electronic sales force management at Mary Kay / Walter A. Bradley and S. Kregg Jodie -- Real shopping in a virtual store / Raymond R. Burke -- Electronic marketing : the Dell computer experience / Kenneth Hill -- Electronically connecting retailers and customers : interim summary of an expert roundtable / Fred Phillips [and others] -- Consumer and corporate adoption of the World Wide Web as a commercial medium / Sunil Gupta and Rabikar Chatterjee -- Is there a future for retailing on the Internet? / Sirkka L. Jarvenpaa and Peter A. Todd -- Privacy, surveillance, and cookies / Larry R. Leibrock -- Electronic marketing : future possibilities / Joseph F. Hair, Jr. and William W. Keep
- Extent
- 1 online resource (xiii, 193 pages
- Form of item
- online
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
- n
- Other physical details
- illustrations)
- Specific material designation
- remote
- System control number
- (OCoLC)1044612660
Subject
- Broadcast advertising
- Broadcast advertising
- E-commerce
- Electronic marketing.
- Forecasts
- Internet
- Internet marketing
- Internet marketing
- Interplanetary dust
- Marketing
- Marketing sur Internet
- Publicité radiodiffusée
- Twenty-first century
- Twenty-first century -- Forecasts
- Vingt et unième siècle -- Prévisions
Genre
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.archive.org/portal/Electronic-marketing-and-the-consumer-editor/w5m2LxXMOGY/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.archive.org/portal/Electronic-marketing-and-the-consumer-editor/w5m2LxXMOGY/">Electronic marketing and the consumer, editor, Robert A. Peterson</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.archive.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.archive.org/">Internet Archive - Open Library</a></span></span></span></span></div>
