The Resource Direct Marketing, Margaret Allen
Direct Marketing, Margaret Allen
Resource Information
The item Direct Marketing, Margaret Allen represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Internet Archive - Open Library.This item is available to borrow from all library branches.
Resource Information
The item Direct Marketing, Margaret Allen represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Internet Archive - Open Library.
This item is available to borrow from all library branches.
- Language
- eng
- Extent
- 1 online resource (143 pages
- Contents
-
- Ch. 1. What is Direct Marketing?
- Ch. 2. What has Caused the Rapid Growth in Direct Marketing?
- Ch. 3. The Facts and Figures of Direct Mail
- Ch. 4. How to Get a Direct Mail Campaign Started
- Ch. 5. The Direct Mail Creative Package
- Ch. 6. Mailing Lists and Database Management
- Ch. 7. Direct Response Advertising
- Ch. 8. Telemarketing
- Ch. 9. Mail Order and Direct Selling
- Ch. 10. Door-to-door
- Ch. 11. Research Techniques in Direct Marketing
- Ch. 12. New Marketing Communication Opportunities
- Label
- Direct Marketing
- Title
- Direct Marketing
- Statement of responsibility
- Margaret Allen
- Language
- eng
- Cataloging source
- ESU
- http://library.link/vocab/creatorName
- Allen, Margaret
- Dewey number
- 658.84
- Index
- index present
- LC call number
- HF5415.126
- LC item number
- .A44 1997
- Literary form
- non fiction
- Nature of contents
- dictionaries
- Series statement
- Marketing in action series
- http://library.link/vocab/subjectName
-
- Direct marketing
- Direct marketing
- Direct marketing
- Label
- Direct Marketing, Margaret Allen
- Bibliography note
- Includes bibliographical references ([p. 148]) and index
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
- Ch. 1. What is Direct Marketing? -- Ch. 2. What has Caused the Rapid Growth in Direct Marketing? -- Ch. 3. The Facts and Figures of Direct Mail -- Ch. 4. How to Get a Direct Mail Campaign Started -- Ch. 5. The Direct Mail Creative Package -- Ch. 6. Mailing Lists and Database Management -- Ch. 7. Direct Response Advertising -- Ch. 8. Telemarketing -- Ch. 9. Mail Order and Direct Selling -- Ch. 10. Door-to-door -- Ch. 11. Research Techniques in Direct Marketing -- Ch. 12. New Marketing Communication Opportunities
- Extent
- 1 online resource (143 pages
- Form of item
- online
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
- n
- Other physical details
- illustrations)
- Specific material designation
- remote
- System control number
- (OCoLC)1033651913
- Label
- Direct Marketing, Margaret Allen
- Bibliography note
- Includes bibliographical references ([p. 148]) and index
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
- Ch. 1. What is Direct Marketing? -- Ch. 2. What has Caused the Rapid Growth in Direct Marketing? -- Ch. 3. The Facts and Figures of Direct Mail -- Ch. 4. How to Get a Direct Mail Campaign Started -- Ch. 5. The Direct Mail Creative Package -- Ch. 6. Mailing Lists and Database Management -- Ch. 7. Direct Response Advertising -- Ch. 8. Telemarketing -- Ch. 9. Mail Order and Direct Selling -- Ch. 10. Door-to-door -- Ch. 11. Research Techniques in Direct Marketing -- Ch. 12. New Marketing Communication Opportunities
- Extent
- 1 online resource (143 pages
- Form of item
- online
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
- n
- Other physical details
- illustrations)
- Specific material designation
- remote
- System control number
- (OCoLC)1033651913
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.archive.org/portal/Direct-Marketing-Margaret-Allen/JWBVSlZGFoY/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.archive.org/portal/Direct-Marketing-Margaret-Allen/JWBVSlZGFoY/">Direct Marketing, Margaret Allen</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.archive.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.archive.org/">Internet Archive - Open Library</a></span></span></span></span></div>
