The Resource Direct Marketing, Margaret Allen

Direct Marketing, Margaret Allen

Label
Direct Marketing
Title
Direct Marketing
Statement of responsibility
Margaret Allen
Creator
Subject
Language
eng
Member of
Cataloging source
ESU
http://library.link/vocab/creatorName
Allen, Margaret
Dewey number
658.84
Index
index present
LC call number
HF5415.126
LC item number
.A44 1997
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Marketing in action series
http://library.link/vocab/subjectName
  • Direct marketing
  • Direct marketing
  • Direct marketing
Label
Direct Marketing, Margaret Allen
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references ([p. 148]) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Ch. 1. What is Direct Marketing? -- Ch. 2. What has Caused the Rapid Growth in Direct Marketing? -- Ch. 3. The Facts and Figures of Direct Mail -- Ch. 4. How to Get a Direct Mail Campaign Started -- Ch. 5. The Direct Mail Creative Package -- Ch. 6. Mailing Lists and Database Management -- Ch. 7. Direct Response Advertising -- Ch. 8. Telemarketing -- Ch. 9. Mail Order and Direct Selling -- Ch. 10. Door-to-door -- Ch. 11. Research Techniques in Direct Marketing -- Ch. 12. New Marketing Communication Opportunities
Extent
1 online resource (143 pages
Form of item
online
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations)
Specific material designation
remote
System control number
(OCoLC)1033651913
Label
Direct Marketing, Margaret Allen
Link
Publication
Bibliography note
Includes bibliographical references ([p. 148]) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Ch. 1. What is Direct Marketing? -- Ch. 2. What has Caused the Rapid Growth in Direct Marketing? -- Ch. 3. The Facts and Figures of Direct Mail -- Ch. 4. How to Get a Direct Mail Campaign Started -- Ch. 5. The Direct Mail Creative Package -- Ch. 6. Mailing Lists and Database Management -- Ch. 7. Direct Response Advertising -- Ch. 8. Telemarketing -- Ch. 9. Mail Order and Direct Selling -- Ch. 10. Door-to-door -- Ch. 11. Research Techniques in Direct Marketing -- Ch. 12. New Marketing Communication Opportunities
Extent
1 online resource (143 pages
Form of item
online
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations)
Specific material designation
remote
System control number
(OCoLC)1033651913

Library Locations

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    300 Funston Ave, San Francisco, CA, 94118, US
    37.7823215 -122.4716373

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