The Resource Broadcast advertising & promotion : a handbook for students and professionals, by Fred L. Bergendorff, Charles H. Smith, Lance Webster ; edited by Lance Webster ; with contributions from the membership of the Broadcasters Promotion Association

Broadcast advertising & promotion : a handbook for students and professionals, by Fred L. Bergendorff, Charles H. Smith, Lance Webster ; edited by Lance Webster ; with contributions from the membership of the Broadcasters Promotion Association

Label
Broadcast advertising & promotion : a handbook for students and professionals
Title
Broadcast advertising & promotion
Title remainder
a handbook for students and professionals
Statement of responsibility
by Fred L. Bergendorff, Charles H. Smith, Lance Webster ; edited by Lance Webster ; with contributions from the membership of the Broadcasters Promotion Association
Creator
Contributor
Subject
Language
eng
Related
Member of
http://library.link/vocab/creatorName
Bergendorff, Fred L
Dewey number
659.2/93845453
Illustrations
illustrations
Index
index present
LC call number
HF6146.B74
LC item number
B47 1983
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Smith, Charles H.
  • Webster, Lance
  • Broadcasters Promotion Association (U.S.)
Series statement
Communication arts books
http://library.link/vocab/subjectName
Broadcast advertising
Label
Broadcast advertising & promotion : a handbook for students and professionals, by Fred L. Bergendorff, Charles H. Smith, Lance Webster ; edited by Lance Webster ; with contributions from the membership of the Broadcasters Promotion Association
Link
Instantiates
Publication
Note
Includes index
Extent
1 online resource (x, 449 pages
Form of item
online
Other physical details
illustrations)
Specific material designation
remote
System control number
(OCoLC)1028857510
Label
Broadcast advertising & promotion : a handbook for students and professionals, by Fred L. Bergendorff, Charles H. Smith, Lance Webster ; edited by Lance Webster ; with contributions from the membership of the Broadcasters Promotion Association
Link
Publication
Note
Includes index
Extent
1 online resource (x, 449 pages
Form of item
online
Other physical details
illustrations)
Specific material designation
remote
System control number
(OCoLC)1028857510

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