The Resource Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves, Adam L. Penenberg

Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves, Adam L. Penenberg

Label
Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves
Title
Viral loop
Title remainder
from Facebook to Twitter, how today's smartest businesses grow themselves
Statement of responsibility
Adam L. Penenberg
Creator
Subject
Language
eng
Summary
From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success
Cataloging source
BTCTA
http://library.link/vocab/creatorName
Penenberg, Adam L
Dewey number
  • 303.48/33
  • 303.48
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.P46 2009
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Viral marketing
  • Online social networks
  • Electronic commerce
  • Business
  • Viral Marketing
  • Produktempfehlung
  • Mund-zu-Mund-Werbung
  • Marketing
  • Web 2.0
  • Social networking
  • Social networking
  • Business
Label
Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves, Adam L. Penenberg
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 253-266) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
An insanely viral scheme -- Viral president -- Tupperware and ponzi schemes--the original viral models -- The first online viral expansion loop -- The spreadable product as new business paradigm -- The perpetual viral advertisement -- When the audience decides what's good -- Viral video as marketing strategy (Psst. Pass in on ...) -- eBay and the viral growth conundrum -- PayPal : the first stackable network -- Flickr, YouTube, MySpace -- Tweaking the viral coefficient -- Viral clusters -- The search for a new ad unit
Edition
1st ed.
Extent
1 online resource (ix, 274 pages
Form of item
online
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations)
Specific material designation
remote
System control number
(OCoLC)1035687443
Label
Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves, Adam L. Penenberg
Link
Publication
Bibliography note
Includes bibliographical references (pages 253-266) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
An insanely viral scheme -- Viral president -- Tupperware and ponzi schemes--the original viral models -- The first online viral expansion loop -- The spreadable product as new business paradigm -- The perpetual viral advertisement -- When the audience decides what's good -- Viral video as marketing strategy (Psst. Pass in on ...) -- eBay and the viral growth conundrum -- PayPal : the first stackable network -- Flickr, YouTube, MySpace -- Tweaking the viral coefficient -- Viral clusters -- The search for a new ad unit
Edition
1st ed.
Extent
1 online resource (ix, 274 pages
Form of item
online
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations)
Specific material designation
remote
System control number
(OCoLC)1035687443

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