The Resource The rhetoric and reality of marketing : an international managerial approach, edited by Philip J. Kitchen
The rhetoric and reality of marketing : an international managerial approach, edited by Philip J. Kitchen
Resource Information
The item The rhetoric and reality of marketing : an international managerial approach, edited by Philip J. Kitchen represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Internet Archive - Open Library.This item is available to borrow from all library branches.
Resource Information
The item The rhetoric and reality of marketing : an international managerial approach, edited by Philip J. Kitchen represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Internet Archive - Open Library.
This item is available to borrow from all library branches.
- Language
- eng
- Extent
- 1 online resource (xix, 202 pages
- Contents
-
- Editorial stance on the rhetoric and reality of marketing : an international managerial approach / Philip J. Kitchen
- The rhetoric and reality of marketing in France / Patrick Hetzel
- The rhetoric and reality of marketing in the UK / Martin Evans
- The rhetoric and reality of marketing in Cyprus / Ioanna Papasolomou-Doukakis
- The rhetoric and reality of marketing in New Zealand / Lynne Eagle
- The rhetoric and reality of marketing in South Korea / Dongjin Yoon and Ilchul Kim
- The rhetoric and reality of marketing in Malaysia / Rosmimah Mohd-Roslin
- The rhetoric and reality of marketing in Bulgaria / Vesselin Blagoev
- The rhetoric and reality of marketing in India / Ashish Sadh and Sharada Tangirala
- Drawing the strands together / Philip J. Kitchen
- Link
-
- http://catdir.loc.gov/catdir/description/hol031/2002192664.html
- https://archive.org/details/rhetoricrealityo0000unse
- http://hdl.library.upenn.edu/1017.12/366252
- http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012930587&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
- http://catdir.loc.gov/catdir/bios/hol052/2002192664.html
- http://catdir.loc.gov/catdir/enhancements/fy0623/2002192664-t.html
- Label
- The rhetoric and reality of marketing : an international managerial approach
- Title
- The rhetoric and reality of marketing
- Title remainder
- an international managerial approach
- Statement of responsibility
- edited by Philip J. Kitchen
- Subject
-
- Marketing -- Case studies
- Marketing -- Management -- Case studies
- Marketingmanagement
- Marketing -- Gestion
- Internationaler Vergleich
- Marketing
- Marketing -- Management
- Marketing -- Cas, Etudes de
- Marketing
- Aufsatzsammlung
- Marketing
- Marketing -- Gestion -- Cas, Etudes de
- Marketing -- Management
- Case studies
- Language
- eng
- Cataloging source
- DLC
- Dewey number
- 658.8
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.13
- LC item number
- .R454 2003
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Kitchen, Philip J
- http://library.link/vocab/subjectName
-
- Marketing
- Marketing
- Marketing
- Marketing
- Marketing
- Marketing
- Marketing
- Marketing
- Marketing
- Marketing
- Marketing
- Internationaler Vergleich
- Marketingmanagement
- Label
- The rhetoric and reality of marketing : an international managerial approach, edited by Philip J. Kitchen
- Link
-
- http://catdir.loc.gov/catdir/description/hol031/2002192664.html
- https://archive.org/details/rhetoricrealityo0000unse
- http://hdl.library.upenn.edu/1017.12/366252
- http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012930587&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
- http://catdir.loc.gov/catdir/bios/hol052/2002192664.html
- http://catdir.loc.gov/catdir/enhancements/fy0623/2002192664-t.html
- Bibliography note
- Includes bibliographical references (pages 183-192) and index
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
- Editorial stance on the rhetoric and reality of marketing : an international managerial approach / Philip J. Kitchen -- The rhetoric and reality of marketing in France / Patrick Hetzel -- The rhetoric and reality of marketing in the UK / Martin Evans -- The rhetoric and reality of marketing in Cyprus / Ioanna Papasolomou-Doukakis -- The rhetoric and reality of marketing in New Zealand / Lynne Eagle -- The rhetoric and reality of marketing in South Korea / Dongjin Yoon and Ilchul Kim -- The rhetoric and reality of marketing in Malaysia / Rosmimah Mohd-Roslin -- The rhetoric and reality of marketing in Bulgaria / Vesselin Blagoev -- The rhetoric and reality of marketing in India / Ashish Sadh and Sharada Tangirala -- Drawing the strands together / Philip J. Kitchen
- Extent
- 1 online resource (xix, 202 pages
- Form of item
- online
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
- n
- Other physical details
- illustrations)
- Specific material designation
- remote
- System control number
- (OCoLC)1082977224
- Label
- The rhetoric and reality of marketing : an international managerial approach, edited by Philip J. Kitchen
- Link
-
- http://catdir.loc.gov/catdir/description/hol031/2002192664.html
- https://archive.org/details/rhetoricrealityo0000unse
- http://hdl.library.upenn.edu/1017.12/366252
- http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012930587&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
- http://catdir.loc.gov/catdir/bios/hol052/2002192664.html
- http://catdir.loc.gov/catdir/enhancements/fy0623/2002192664-t.html
- Bibliography note
- Includes bibliographical references (pages 183-192) and index
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
- Editorial stance on the rhetoric and reality of marketing : an international managerial approach / Philip J. Kitchen -- The rhetoric and reality of marketing in France / Patrick Hetzel -- The rhetoric and reality of marketing in the UK / Martin Evans -- The rhetoric and reality of marketing in Cyprus / Ioanna Papasolomou-Doukakis -- The rhetoric and reality of marketing in New Zealand / Lynne Eagle -- The rhetoric and reality of marketing in South Korea / Dongjin Yoon and Ilchul Kim -- The rhetoric and reality of marketing in Malaysia / Rosmimah Mohd-Roslin -- The rhetoric and reality of marketing in Bulgaria / Vesselin Blagoev -- The rhetoric and reality of marketing in India / Ashish Sadh and Sharada Tangirala -- Drawing the strands together / Philip J. Kitchen
- Extent
- 1 online resource (xix, 202 pages
- Form of item
- online
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
- n
- Other physical details
- illustrations)
- Specific material designation
- remote
- System control number
- (OCoLC)1082977224
Subject
- Aufsatzsammlung
- Case studies
- Internationaler Vergleich
- Marketing
- Marketing
- Marketing
- Marketing -- Cas, Etudes de
- Marketing -- Case studies
- Marketing -- Gestion
- Marketing -- Gestion -- Cas, Etudes de
- Marketing -- Management
- Marketing -- Management
- Marketing -- Management -- Case studies
- Marketingmanagement
Genre
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.archive.org/portal/The-rhetoric-and-reality-of-marketing--an/PhtvHndBC6s/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.archive.org/portal/The-rhetoric-and-reality-of-marketing--an/PhtvHndBC6s/">The rhetoric and reality of marketing : an international managerial approach, edited by Philip J. Kitchen</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.archive.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.archive.org/">Internet Archive - Open Library</a></span></span></span></span></div>
