The Resource The rhetoric and reality of marketing : an international managerial approach, edited by Philip J. Kitchen

The rhetoric and reality of marketing : an international managerial approach, edited by Philip J. Kitchen

Label
The rhetoric and reality of marketing : an international managerial approach
Title
The rhetoric and reality of marketing
Title remainder
an international managerial approach
Statement of responsibility
edited by Philip J. Kitchen
Contributor
Subject
Genre
Language
eng
Cataloging source
DLC
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415.13
LC item number
.R454 2003
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Kitchen, Philip J
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Marketing
  • Marketing
  • Marketing
  • Marketing
  • Marketing
  • Marketing
  • Marketing
  • Marketing
  • Marketing
  • Internationaler Vergleich
  • Marketingmanagement
Label
The rhetoric and reality of marketing : an international managerial approach, edited by Philip J. Kitchen
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 183-192) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Editorial stance on the rhetoric and reality of marketing : an international managerial approach / Philip J. Kitchen -- The rhetoric and reality of marketing in France / Patrick Hetzel -- The rhetoric and reality of marketing in the UK / Martin Evans -- The rhetoric and reality of marketing in Cyprus / Ioanna Papasolomou-Doukakis -- The rhetoric and reality of marketing in New Zealand / Lynne Eagle -- The rhetoric and reality of marketing in South Korea / Dongjin Yoon and Ilchul Kim -- The rhetoric and reality of marketing in Malaysia / Rosmimah Mohd-Roslin -- The rhetoric and reality of marketing in Bulgaria / Vesselin Blagoev -- The rhetoric and reality of marketing in India / Ashish Sadh and Sharada Tangirala -- Drawing the strands together / Philip J. Kitchen
Extent
1 online resource (xix, 202 pages
Form of item
online
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations)
Specific material designation
remote
System control number
(OCoLC)1082977224
Label
The rhetoric and reality of marketing : an international managerial approach, edited by Philip J. Kitchen
Link
Publication
Bibliography note
Includes bibliographical references (pages 183-192) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Editorial stance on the rhetoric and reality of marketing : an international managerial approach / Philip J. Kitchen -- The rhetoric and reality of marketing in France / Patrick Hetzel -- The rhetoric and reality of marketing in the UK / Martin Evans -- The rhetoric and reality of marketing in Cyprus / Ioanna Papasolomou-Doukakis -- The rhetoric and reality of marketing in New Zealand / Lynne Eagle -- The rhetoric and reality of marketing in South Korea / Dongjin Yoon and Ilchul Kim -- The rhetoric and reality of marketing in Malaysia / Rosmimah Mohd-Roslin -- The rhetoric and reality of marketing in Bulgaria / Vesselin Blagoev -- The rhetoric and reality of marketing in India / Ashish Sadh and Sharada Tangirala -- Drawing the strands together / Philip J. Kitchen
Extent
1 online resource (xix, 202 pages
Form of item
online
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations)
Specific material designation
remote
System control number
(OCoLC)1082977224

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