The Resource The perfect sales piece : a complete do-it-yourself guide to creating brochures, catalogs, fliers, and pamphlets, Robert W. Bly

The perfect sales piece : a complete do-it-yourself guide to creating brochures, catalogs, fliers, and pamphlets, Robert W. Bly

Label
The perfect sales piece : a complete do-it-yourself guide to creating brochures, catalogs, fliers, and pamphlets
Title
The perfect sales piece
Title remainder
a complete do-it-yourself guide to creating brochures, catalogs, fliers, and pamphlets
Statement of responsibility
Robert W. Bly
Creator
Contributor
Subject
Language
eng
Summary
"How do successful entrepreneurs, freelancers, and others put the look, the feel, and the message they want to deliver into great sales and advertising literature? Successful advertising consultant and bestselling author Robert W. Bly knows the answer. He walks you through every phase, from deciding on the type of sales literature you need, to writing, designing, illustrating, and printing it. He delivers hundreds of helpful tips with first-rate examples - both works-in-progress and finished products. Whether you need a simple offset flier or a full-color, multipage corporate brochure, this is your one-stop source for the perfect sales piece."--Jacket
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Bly, Robert W
Dewey number
659.13/3
Illustrations
illustrations
Index
index present
LC call number
HF5861
LC item number
.B57 1994
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Bly, Robert W
Series statement
Wiley small business editions
http://library.link/vocab/subjectName
  • Advertising, Direct-mail
  • Commercial catalogs
  • Advertising fliers
  • Pamphlets
  • Brochures
  • Publicidad por correspondencia
  • Catálogos comerciales
  • Folletos
  • Advertising, Direct-mail
  • Advertising fliers
  • Brochures
  • Commercial catalogs
  • Pamphlets
Label
The perfect sales piece : a complete do-it-yourself guide to creating brochures, catalogs, fliers, and pamphlets, Robert W. Bly
Link
Instantiates
Publication
Note
"Portions of this book previously appeared in Create the perfect sales piece, c1985"--Title page verso
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. So You Think You Need Printed Literature! -- 2. Getting Started: Planning, Scheduling, Budgeting -- 3. People Who Can Help You (and Where to Find Them) -- 4. Telling Your Story: The Outline -- 5. Selling Your Company and Your Product: The Copy -- 6. Finding Your Look: The Design -- 7. Getting the Picture: Illustrating Your Promotional Literature -- 8. Special Marketing Problems (and How to Solve Them) -- 9. Production Time! -- 10. Keeping It Going: How to Manage a Promotional Literature Program
Extent
1 online resource (237 pages
Form of item
online
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations)
Specific material designation
remote
System control number
(OCoLC)1036827596
Label
The perfect sales piece : a complete do-it-yourself guide to creating brochures, catalogs, fliers, and pamphlets, Robert W. Bly
Link
Publication
Note
"Portions of this book previously appeared in Create the perfect sales piece, c1985"--Title page verso
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. So You Think You Need Printed Literature! -- 2. Getting Started: Planning, Scheduling, Budgeting -- 3. People Who Can Help You (and Where to Find Them) -- 4. Telling Your Story: The Outline -- 5. Selling Your Company and Your Product: The Copy -- 6. Finding Your Look: The Design -- 7. Getting the Picture: Illustrating Your Promotional Literature -- 8. Special Marketing Problems (and How to Solve Them) -- 9. Production Time! -- 10. Keeping It Going: How to Manage a Promotional Literature Program
Extent
1 online resource (237 pages
Form of item
online
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations)
Specific material designation
remote
System control number
(OCoLC)1036827596

Library Locations

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