Coverart for item
The Resource One-to-one web marketing : build a relationship marketing strategy one customer at a time, Cliff Allen, Deborah Kania, Beth Yaeckel

One-to-one web marketing : build a relationship marketing strategy one customer at a time, Cliff Allen, Deborah Kania, Beth Yaeckel

Label
One-to-one web marketing : build a relationship marketing strategy one customer at a time
Title
One-to-one web marketing
Title remainder
build a relationship marketing strategy one customer at a time
Statement of responsibility
Cliff Allen, Deborah Kania, Beth Yaeckel
Creator
Contributor
Subject
Genre
Language
eng
Summary
With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement
Member of
Cataloging source
N$T
http://library.link/vocab/creatorDate
1948-
http://library.link/vocab/creatorName
Allen, Cliff
Dewey number
658.8/4
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.A419 2001eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorDate
  • 1963-
  • 1948-
http://library.link/vocab/relatedWorkOrContributorName
  • Kania, Deborah
  • Yaeckel, Beth
  • Allen, Cliff
Series statement
Wiley computer publishing
http://library.link/vocab/subjectName
  • Internet marketing
  • Market segmentation
  • Web sites
  • Internet advertising
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Internet advertising
  • Internet marketing
  • Market segmentation
  • Web sites
  • Internet
  • Segmentering
  • Websites
  • Reclame
  • Relatiemarketing
Label
One-to-one web marketing : build a relationship marketing strategy one customer at a time, Cliff Allen, Deborah Kania, Beth Yaeckel
Link
Instantiates
Publication
Note
  • "Wiley computer publishing."
  • Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., ©1998
  • Includes index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
One-to-One Web Marketing Overview -- One-to-One Web Site Personalization -- One-to-One E-Mail -- One-to-One Web Advertising and Promotion -- One-to-One Web Community -- One-to-One Web Data Analysis -- One-to-One Web CRM -- One-to-One Web Collaboration -- One-to-One Web Privacy -- The One-to-One Web Marketing Future
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (xv, 351 pages)
Form of item
online
Isbn
9780471013716
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations.
Specific material designation
remote
System control number
(OCoLC)48139539
Label
One-to-one web marketing : build a relationship marketing strategy one customer at a time, Cliff Allen, Deborah Kania, Beth Yaeckel
Link
Publication
Note
  • "Wiley computer publishing."
  • Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., ©1998
  • Includes index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
One-to-One Web Marketing Overview -- One-to-One Web Site Personalization -- One-to-One E-Mail -- One-to-One Web Advertising and Promotion -- One-to-One Web Community -- One-to-One Web Data Analysis -- One-to-One Web CRM -- One-to-One Web Collaboration -- One-to-One Web Privacy -- The One-to-One Web Marketing Future
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (xv, 351 pages)
Form of item
online
Isbn
9780471013716
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations.
Specific material designation
remote
System control number
(OCoLC)48139539

Library Locations

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