The Resource Great print advertising : creative approaches, strategies, and tactics, Tony Antin

Great print advertising : creative approaches, strategies, and tactics, Tony Antin

Label
Great print advertising : creative approaches, strategies, and tactics
Title
Great print advertising
Title remainder
creative approaches, strategies, and tactics
Statement of responsibility
Tony Antin
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1923-
http://library.link/vocab/creatorName
Antin, Tony
Dewey number
659.13/2
Illustrations
illustrations
Index
index present
LC call number
HF5825
LC item number
.A58 1993
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Advertising copy
  • Advertising layout and typography
  • Advertising, Magazine
Label
Great print advertising : creative approaches, strategies, and tactics, Tony Antin
Link
Instantiates
Publication
Note
Includes index
Contents
The unique opportunity to learn -- How great print advertisements get that way -- The A : an appealing propositional benefit -- The B : quick, easy recognition of the propositional benefit -- The C : the propositional benefit made fully clear -- Layout : so elementary but so surprisingly misunderstood -- The laid-on benefit : when the propositional benefit needs help -- How to write headlines -- How to condense -- Typography : the voice of print -- The creative flow chart and the two approaches to greatness -- 25 creative tactics for great print advertisements starting with routine propositions -- Sampling of great print advertisements and what made them great -- CODA : how to always get at least 90% of the way to greatness ... and more often all the way -- Appendix: CHECKLIST for the A, B & C of effective print advertising with SCORING SYSTEM for approaches, strategies and tactics to reach greatness
Extent
1 online resource (vi, 247 pages
Form of item
online
Other physical details
illustrations)
Specific material designation
remote
System control number
(OCoLC)1035369076
Label
Great print advertising : creative approaches, strategies, and tactics, Tony Antin
Link
Publication
Note
Includes index
Contents
The unique opportunity to learn -- How great print advertisements get that way -- The A : an appealing propositional benefit -- The B : quick, easy recognition of the propositional benefit -- The C : the propositional benefit made fully clear -- Layout : so elementary but so surprisingly misunderstood -- The laid-on benefit : when the propositional benefit needs help -- How to write headlines -- How to condense -- Typography : the voice of print -- The creative flow chart and the two approaches to greatness -- 25 creative tactics for great print advertisements starting with routine propositions -- Sampling of great print advertisements and what made them great -- CODA : how to always get at least 90% of the way to greatness ... and more often all the way -- Appendix: CHECKLIST for the A, B & C of effective print advertising with SCORING SYSTEM for approaches, strategies and tactics to reach greatness
Extent
1 online resource (vi, 247 pages
Form of item
online
Other physical details
illustrations)
Specific material designation
remote
System control number
(OCoLC)1035369076

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