The Resource Great print advertising : creative approaches, strategies, and tactics, Tony Antin
Great print advertising : creative approaches, strategies, and tactics, Tony Antin
Resource Information
The item Great print advertising : creative approaches, strategies, and tactics, Tony Antin represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Internet Archive - Open Library.This item is available to borrow from all library branches.
Resource Information
The item Great print advertising : creative approaches, strategies, and tactics, Tony Antin represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Internet Archive - Open Library.
This item is available to borrow from all library branches.
- Language
- eng
- Extent
- 1 online resource (vi, 247 pages
- Note
- Includes index
- Contents
-
- The unique opportunity to learn
- How great print advertisements get that way
- The A : an appealing propositional benefit
- The B : quick, easy recognition of the propositional benefit
- The C : the propositional benefit made fully clear
- Layout : so elementary but so surprisingly misunderstood
- The laid-on benefit : when the propositional benefit needs help
- How to write headlines
- How to condense
- Typography : the voice of print
- The creative flow chart and the two approaches to greatness
- 25 creative tactics for great print advertisements starting with routine propositions
- Sampling of great print advertisements and what made them great
- CODA : how to always get at least 90% of the way to greatness ... and more often all the way
- Appendix: CHECKLIST for the A, B & C of effective print advertising with SCORING SYSTEM for approaches, strategies and tactics to reach greatness
- Label
- Great print advertising : creative approaches, strategies, and tactics
- Title
- Great print advertising
- Title remainder
- creative approaches, strategies, and tactics
- Statement of responsibility
- Tony Antin
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1923-
- http://library.link/vocab/creatorName
- Antin, Tony
- Dewey number
- 659.13/2
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5825
- LC item number
- .A58 1993
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/subjectName
-
- Advertising copy
- Advertising layout and typography
- Advertising, Magazine
- Label
- Great print advertising : creative approaches, strategies, and tactics, Tony Antin
- Link
- Note
- Includes index
- Contents
- The unique opportunity to learn -- How great print advertisements get that way -- The A : an appealing propositional benefit -- The B : quick, easy recognition of the propositional benefit -- The C : the propositional benefit made fully clear -- Layout : so elementary but so surprisingly misunderstood -- The laid-on benefit : when the propositional benefit needs help -- How to write headlines -- How to condense -- Typography : the voice of print -- The creative flow chart and the two approaches to greatness -- 25 creative tactics for great print advertisements starting with routine propositions -- Sampling of great print advertisements and what made them great -- CODA : how to always get at least 90% of the way to greatness ... and more often all the way -- Appendix: CHECKLIST for the A, B & C of effective print advertising with SCORING SYSTEM for approaches, strategies and tactics to reach greatness
- Extent
- 1 online resource (vi, 247 pages
- Form of item
- online
- Other physical details
- illustrations)
- Specific material designation
- remote
- System control number
- (OCoLC)1035369076
- Label
- Great print advertising : creative approaches, strategies, and tactics, Tony Antin
- Link
- Note
- Includes index
- Contents
- The unique opportunity to learn -- How great print advertisements get that way -- The A : an appealing propositional benefit -- The B : quick, easy recognition of the propositional benefit -- The C : the propositional benefit made fully clear -- Layout : so elementary but so surprisingly misunderstood -- The laid-on benefit : when the propositional benefit needs help -- How to write headlines -- How to condense -- Typography : the voice of print -- The creative flow chart and the two approaches to greatness -- 25 creative tactics for great print advertisements starting with routine propositions -- Sampling of great print advertisements and what made them great -- CODA : how to always get at least 90% of the way to greatness ... and more often all the way -- Appendix: CHECKLIST for the A, B & C of effective print advertising with SCORING SYSTEM for approaches, strategies and tactics to reach greatness
- Extent
- 1 online resource (vi, 247 pages
- Form of item
- online
- Other physical details
- illustrations)
- Specific material designation
- remote
- System control number
- (OCoLC)1035369076
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.archive.org/portal/Great-print-advertising--creative-approaches/HbMIsvwcTyM/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.archive.org/portal/Great-print-advertising--creative-approaches/HbMIsvwcTyM/">Great print advertising : creative approaches, strategies, and tactics, Tony Antin</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.archive.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.archive.org/">Internet Archive - Open Library</a></span></span></span></span></div>
