The Resource Gonzo marketing : winning through worst practices, Christopher Locke

Gonzo marketing : winning through worst practices, Christopher Locke

Label
Gonzo marketing : winning through worst practices
Title
Gonzo marketing
Title remainder
winning through worst practices
Statement of responsibility
Christopher Locke
Creator
Subject
Language
eng
Summary
A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment
Cataloging source
DLC
http://library.link/vocab/creatorName
Locke, Christopher
Dewey number
658.8
Index
index present
LC call number
HF5415.1265
LC item number
.L63 2001
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Electronic commerce
  • Customer relations
  • Marketing sur Internet
  • Commerce électronique
  • Relations avec la clientèle
  • Internet
  • Computer Communication Networks
  • Advertising
  • Public Relations
  • Customer Satisfaction
  • Commerce
  • Organizational Innovation
Label
Gonzo marketing : winning through worst practices, Christopher Locke
Link
Instantiates
Publication
Note
"Bits and pieces of this book first appeared in different form ... in various hardcopy and online publications"--P. ix
Bibliography note
Includes bibliographical references and index
Contents
Eight miles high : the view from 40,000 feet -- The value proposition -- Code blue in the marketing ward -- Stories as strange attractors -- Social marketing and public journalism -- From micromedia to micromarkets -- The Gonzo model -- Champions of the world
Extent
1 online resource (x, 240 pages)
Form of item
online
Specific material designation
remote
System control number
(OCoLC)1035310638
Label
Gonzo marketing : winning through worst practices, Christopher Locke
Link
Publication
Note
"Bits and pieces of this book first appeared in different form ... in various hardcopy and online publications"--P. ix
Bibliography note
Includes bibliographical references and index
Contents
Eight miles high : the view from 40,000 feet -- The value proposition -- Code blue in the marketing ward -- Stories as strange attractors -- Social marketing and public journalism -- From micromedia to micromarkets -- The Gonzo model -- Champions of the world
Extent
1 online resource (x, 240 pages)
Form of item
online
Specific material designation
remote
System control number
(OCoLC)1035310638

Library Locations

  • Internet ArchiveBorrow it
    300 Funston Ave, San Francisco, CA, 94118, US
    37.7823215 -122.4716373

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