The Resource Design for response : creative direct marketing that works, Leslie H. Sherr & David J. Katz

Design for response : creative direct marketing that works, Leslie H. Sherr & David J. Katz

Label
Design for response : creative direct marketing that works
Title
Design for response
Title remainder
creative direct marketing that works
Statement of responsibility
Leslie H. Sherr & David J. Katz
Title variation
Creative direct marketing that works
Creator
Contributor
Subject
Language
eng
Cataloging source
DMM
http://library.link/vocab/creatorName
Sherr, Leslie H
Dewey number
  • 658.8/72
  • 659.1
Illustrations
  • illustrations
  • maps
Index
index present
LC call number
HF5825
LC item number
.S515 1999
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Katz, David J
http://library.link/vocab/subjectName
  • Advertising layout and typography
  • Layout (Printing)
  • Advertising, Direct-mail
  • Graphic arts
  • Publicité
  • Maquettes (Industries graphiques)
  • Publicité directe
  • Arts graphiques
  • Advertising, Direct-mail
  • Advertising layout and typography
  • Graphic arts
  • Layout (Printing)
Label
Design for response : creative direct marketing that works, Leslie H. Sherr & David J. Katz
Link
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction: Why Clients Need Persuasion Partners (Instead of Advertising Agencies) / Tom Patty -- Sect. I. Proactive Marketing. Ch. 1. Increase Awareness: Eagle's Eye, Bridget de Socio, Socio X. Ch. 2. Build a Relationship: Ubu Gallery, Eileen Boxer, Boxer Design -- Sect. II. Reactive Marketing -- Essay: Can We Talk? / Martha Rogers and Don Peppers. Ch. 3. Tell Us About Yourself: Census 2000, Julie Marable and Sylvia Harris Woodard, 212 Associates. Ch. 4. Come for a Visit, Give Us a Try: Otis Elevator, Andrew Maguire, Decker -- Sect. III. Interactive Marketing. Ch. 5. Get with the Program: Art Center College of Design, Rebeca Mendez, Art Center Design Office. Ch. 6. Send a Donation: DIFFA, Jilly Simons, Concrete. Ch. 7. Make a Purchase: Ocean Catalog, Aamir Ahmad, Ocean Home Shopping Ltd
Extent
1 online resource (141 pages
Form of item
online
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
color illustrations, map)
Specific material designation
remote
System control number
(OCoLC)1040020245
Label
Design for response : creative direct marketing that works, Leslie H. Sherr & David J. Katz
Link
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction: Why Clients Need Persuasion Partners (Instead of Advertising Agencies) / Tom Patty -- Sect. I. Proactive Marketing. Ch. 1. Increase Awareness: Eagle's Eye, Bridget de Socio, Socio X. Ch. 2. Build a Relationship: Ubu Gallery, Eileen Boxer, Boxer Design -- Sect. II. Reactive Marketing -- Essay: Can We Talk? / Martha Rogers and Don Peppers. Ch. 3. Tell Us About Yourself: Census 2000, Julie Marable and Sylvia Harris Woodard, 212 Associates. Ch. 4. Come for a Visit, Give Us a Try: Otis Elevator, Andrew Maguire, Decker -- Sect. III. Interactive Marketing. Ch. 5. Get with the Program: Art Center College of Design, Rebeca Mendez, Art Center Design Office. Ch. 6. Send a Donation: DIFFA, Jilly Simons, Concrete. Ch. 7. Make a Purchase: Ocean Catalog, Aamir Ahmad, Ocean Home Shopping Ltd
Extent
1 online resource (141 pages
Form of item
online
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
color illustrations, map)
Specific material designation
remote
System control number
(OCoLC)1040020245

Library Locations

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    300 Funston Ave, San Francisco, CA, 94118, US
    37.7823215 -122.4716373

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