The Resource Crisis marketing : when bad things happen to good companies, Joe Marconi

Crisis marketing : when bad things happen to good companies, Joe Marconi

Label
Crisis marketing : when bad things happen to good companies
Title
Crisis marketing
Title remainder
when bad things happen to good companies
Statement of responsibility
Joe Marconi
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Marconi, Joe
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
American Marketing Association
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Crisis management
  • Crisis management
Label
Crisis marketing : when bad things happen to good companies, Joe Marconi
Link
Instantiates
Publication
Note
"American Marketing Association."
Bibliography note
Includes bibliographical references (p. 233-237) and index
Contents
I. Creating Marketing Relationships: Understanding "The People Business" -- 1. Defining a Plan, Building a Business - It All Begins with Trust -- 2. Building Trust ... Again: Reacting to Crisis -- 3. Timing Is Everything ... Or Is It? Doing Business During a Crisis -- II. Creating a Marketing Strategy -- 4. Value of Market Research -- 5. Marketing Plan -- 6. Determining Which Way to Go: Different Aspects of Marketing and How to Make Them Work -- 7. Marketing Ethics - In or Out of a Crisis -- III. Crash Course in Crisis Marketing -- 8. Marketing Process in Brief -- IV. Crisis Marketing Casebook -- 9. Difference Between Right and Wrong in a Crisis
Edition
2nd ed.
Extent
1 online resource (x, 246 pages
Form of item
online
Other physical details
illustrations)
Specific material designation
remote
System control number
(OCoLC)1035673230
Label
Crisis marketing : when bad things happen to good companies, Joe Marconi
Link
Publication
Note
"American Marketing Association."
Bibliography note
Includes bibliographical references (p. 233-237) and index
Contents
I. Creating Marketing Relationships: Understanding "The People Business" -- 1. Defining a Plan, Building a Business - It All Begins with Trust -- 2. Building Trust ... Again: Reacting to Crisis -- 3. Timing Is Everything ... Or Is It? Doing Business During a Crisis -- II. Creating a Marketing Strategy -- 4. Value of Market Research -- 5. Marketing Plan -- 6. Determining Which Way to Go: Different Aspects of Marketing and How to Make Them Work -- 7. Marketing Ethics - In or Out of a Crisis -- III. Crash Course in Crisis Marketing -- 8. Marketing Process in Brief -- IV. Crisis Marketing Casebook -- 9. Difference Between Right and Wrong in a Crisis
Edition
2nd ed.
Extent
1 online resource (x, 246 pages
Form of item
online
Other physical details
illustrations)
Specific material designation
remote
System control number
(OCoLC)1035673230

Library Locations

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    300 Funston Ave, San Francisco, CA, 94118, US
    37.7823215 -122.4716373

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