The Resource Crisis marketing : when bad things happen to good companies, Joe Marconi
Crisis marketing : when bad things happen to good companies, Joe Marconi
Resource Information
The item Crisis marketing : when bad things happen to good companies, Joe Marconi represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Internet Archive - Open Library.This item is available to borrow from all library branches.
Resource Information
The item Crisis marketing : when bad things happen to good companies, Joe Marconi represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Internet Archive - Open Library.
This item is available to borrow from all library branches.
- Edition
- 2nd ed.
- Extent
- 1 online resource (x, 246 pages
- Note
- "American Marketing Association."
- Contents
-
- I. Creating Marketing Relationships: Understanding "The People Business"
- 1. Defining a Plan, Building a Business - It All Begins with Trust
- 2. Building Trust ... Again: Reacting to Crisis
- 3. Timing Is Everything ... Or Is It? Doing Business During a Crisis
- II. Creating a Marketing Strategy
- 4. Value of Market Research
- 5. Marketing Plan
- 6. Determining Which Way to Go: Different Aspects of Marketing and How to Make Them Work
- 7. Marketing Ethics - In or Out of a Crisis
- III. Crash Course in Crisis Marketing
- 8. Marketing Process in Brief
- IV. Crisis Marketing Casebook
- 9. Difference Between Right and Wrong in a Crisis
- Label
- Crisis marketing : when bad things happen to good companies
- Title
- Crisis marketing
- Title remainder
- when bad things happen to good companies
- Statement of responsibility
- Joe Marconi
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Marconi, Joe
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- American Marketing Association
- http://library.link/vocab/subjectName
-
- Marketing
- Marketing
- Crisis management
- Crisis management
- Label
- Crisis marketing : when bad things happen to good companies, Joe Marconi
- Note
- "American Marketing Association."
- Bibliography note
- Includes bibliographical references (p. 233-237) and index
- Contents
- I. Creating Marketing Relationships: Understanding "The People Business" -- 1. Defining a Plan, Building a Business - It All Begins with Trust -- 2. Building Trust ... Again: Reacting to Crisis -- 3. Timing Is Everything ... Or Is It? Doing Business During a Crisis -- II. Creating a Marketing Strategy -- 4. Value of Market Research -- 5. Marketing Plan -- 6. Determining Which Way to Go: Different Aspects of Marketing and How to Make Them Work -- 7. Marketing Ethics - In or Out of a Crisis -- III. Crash Course in Crisis Marketing -- 8. Marketing Process in Brief -- IV. Crisis Marketing Casebook -- 9. Difference Between Right and Wrong in a Crisis
- Edition
- 2nd ed.
- Extent
- 1 online resource (x, 246 pages
- Form of item
- online
- Other physical details
- illustrations)
- Specific material designation
- remote
- System control number
- (OCoLC)1035673230
- Label
- Crisis marketing : when bad things happen to good companies, Joe Marconi
- Note
- "American Marketing Association."
- Bibliography note
- Includes bibliographical references (p. 233-237) and index
- Contents
- I. Creating Marketing Relationships: Understanding "The People Business" -- 1. Defining a Plan, Building a Business - It All Begins with Trust -- 2. Building Trust ... Again: Reacting to Crisis -- 3. Timing Is Everything ... Or Is It? Doing Business During a Crisis -- II. Creating a Marketing Strategy -- 4. Value of Market Research -- 5. Marketing Plan -- 6. Determining Which Way to Go: Different Aspects of Marketing and How to Make Them Work -- 7. Marketing Ethics - In or Out of a Crisis -- III. Crash Course in Crisis Marketing -- 8. Marketing Process in Brief -- IV. Crisis Marketing Casebook -- 9. Difference Between Right and Wrong in a Crisis
- Edition
- 2nd ed.
- Extent
- 1 online resource (x, 246 pages
- Form of item
- online
- Other physical details
- illustrations)
- Specific material designation
- remote
- System control number
- (OCoLC)1035673230
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.archive.org/portal/Crisis-marketing--when-bad-things-happen-to-good/nGtDL8XLcN8/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.archive.org/portal/Crisis-marketing--when-bad-things-happen-to-good/nGtDL8XLcN8/">Crisis marketing : when bad things happen to good companies, Joe Marconi</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.archive.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.archive.org/">Internet Archive - Open Library</a></span></span></span></span></div>
