The Resource Cases in direct marketing, Herbert E. Brown, Paula M. Saunders, Bruce Buskirk ; foreword by Bob Stone

Cases in direct marketing, Herbert E. Brown, Paula M. Saunders, Bruce Buskirk ; foreword by Bob Stone

Label
Cases in direct marketing
Title
Cases in direct marketing
Statement of responsibility
Herbert E. Brown, Paula M. Saunders, Bruce Buskirk ; foreword by Bob Stone
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Brown, Herbert E
Dewey number
658.8/4
Illustrations
illustrations
Index
no index present
LC call number
HF5861
LC item number
.B76 1996
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Saunders, Paula M
  • Buskirk, Bruce D
  • Brown, Herbert E
http://library.link/vocab/subjectName
  • Direct marketing
  • Marketing
  • Advertising, Direct-mail
  • Export marketing
  • Internet marketing
  • Advertising, Direct-mail
  • Direct marketing
  • Export marketing
  • Internet marketing
  • Marketing
  • Direct marketing
Label
Cases in direct marketing, Herbert E. Brown, Paula M. Saunders, Bruce Buskirk ; foreword by Bob Stone
Link
Instantiates
Publication
Note
Revised edition of: Readings & cases in direct marketing. c1989
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Edition
2nd ed.
Extent
1 online resource (ix, 157 pages
Form of item
online
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations)
Specific material designation
remote
System control number
(OCoLC)1040023482
Label
Cases in direct marketing, Herbert E. Brown, Paula M. Saunders, Bruce Buskirk ; foreword by Bob Stone
Link
Publication
Note
Revised edition of: Readings & cases in direct marketing. c1989
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Edition
2nd ed.
Extent
1 online resource (ix, 157 pages
Form of item
online
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations)
Specific material designation
remote
System control number
(OCoLC)1040023482

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