The Resource Career opportunities in advertising and public relations, Shelly Field ; foreword by Howard J. Rubenstein
Career opportunities in advertising and public relations, Shelly Field ; foreword by Howard J. Rubenstein
Resource Information
The item Career opportunities in advertising and public relations, Shelly Field ; foreword by Howard J. Rubenstein represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Internet Archive - Open Library.This item is available to borrow from all library branches.
Resource Information
The item Career opportunities in advertising and public relations, Shelly Field ; foreword by Howard J. Rubenstein represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Internet Archive - Open Library.
This item is available to borrow from all library branches.
- Summary
- Explores career opportunities within the advertising and public relations field, including prerequisites, salary, and prospects
- Language
- eng
- Edition
- 4th ed.
- Extent
- 1 online resource (323 pages
- Contents
-
- section 1. Corporate and industry -- Band manager, corporate/industry -- Assistant advertising manager, corporate/industry -- Copywriter, corporate/industry -- Assistant art director, corporate/industry -- Graphic designer, corporate/industry -- Marketing assistant, corporate/industry -- Marketing director, Web site -- Promotion coordinator, corporate/industry -- Assistant public relations director, corporate/industry -- Publications manager, corporate/industry -- Coordinator of consumer affairs, corporate/industry -- Customer relations representative, corporate/industry -- Community relations coordinator, corporate/industry -- Employee relations coordinator, corporate/industry -- Trade show representative, corporate/industry -- Special events coordinator, corporate/industry -- Special events assistant, corporate/industry -- Shopping center/mall advertising manager -- Shopping center/mall public relations manager -- Art director, retail outlet -- section 2. Agencies -- Account executive -- Assistant account executive -- Copywriter -- Junior copywriter -- Copywriter, direct response advertising -- Media planner -- Media buyer -- Assistant media buyer -- Market researcher -- Research assistant -- Assistant art director -- Commercial artist -- Computer graphic artist -- Lettering artist -- Mechanical artist -- Pasteup artist -- Broadcast production coordinator -- Assistant production manager, print -- Traffic coordinator, print -- Assistant casting agent -- Advertising assistant -- Intern -- section 3. Radio and television -- Advertising department copywriter, television/radio -- Public relations assistant, television/radio -- Advertising salesperson, radio -- Traffic manager, radio -- Traffic assistant, radio -- Television advertising representative -- Advertising sales assistant, television -- Promotion coordinator, television -- Promotion assistant, television -- Television advertising graphic artist -- Advertising production assistant, television
- section 4. Sports and entertainment -- Unit publicist -- Press agent -- Press agent trainee -- Theatrical press agent -- Theatrical press agent apprentice -- Professional sports team publicist -- section 5. Hospitality and tourism -- Hotel publicist -- Director of public information, tourism and development -- Hotel advertising assistant -- Nightclub or restaurant publicist -- Restaurant/club advertising manager -- section 6. Nonprofit agencies -- Advertising assistant, nonprofit organization -- Copywriter, nonprofit organization -- Community relations/public relations coordinator, police department -- Graphic artist, nonprofit organization -- Assistant director of hospital public relations -- Publication assistant, nonprofit organization -- Assistant director of fund-raising and development, nonprofit organization -- Guest services coordinator, nonprofit organization -- section 7. Publishing -- Promotion coordinator, newspapers -- Public relations assistant, magazines -- Advertising sales representative, newspapers and magazines -- Community relations coordinator, newspapers and magazines -- Advertising assistant, book publishing -- Publicity assistant, book publishing -- section 8. Freelance and consulting -- Public relations generalist -- Freelance speechwriter -- Freelance copywriter -- Freelance graphic artist -- Placement specialist -- VIP coordinator -- Crisis management consultant -- section 9. Miscellaneous opportunities -- Press secretary, government/political -- Director of public affairs, college/university -- Sports information director, college/university -- section 10. Appendixes -- I. Degree programs -- Colleges and universities offering majors in advertising -- Colleges and universities offering majors in public relations -- II. Internships in advertising and public relations -- III. Seminars, workshops, etc. -- IV. Trade associations, unions, and other organizations -- V. Advertising agencies -- VI. Public relations agencies -- VII. Advertising and public relations recruiting agency -- Glossary
- Label
- Career opportunities in advertising and public relations
- Title
- Career opportunities in advertising and public relations
- Statement of responsibility
- Shelly Field ; foreword by Howard J. Rubenstein
- Language
- eng
- Summary
- Explores career opportunities within the advertising and public relations field, including prerequisites, salary, and prospects
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Field, Shelly
- Dewey number
- 659/.023/73
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5828.4
- LC item number
- .F54 2006
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/subjectName
-
- Advertising
- Public relations
- Advertising
- Public relations
- Label
- Career opportunities in advertising and public relations, Shelly Field ; foreword by Howard J. Rubenstein
- Bibliography note
- Includes bibliographical references (pages 309-319) and index
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
-
- section 1. Corporate and industry -- Band manager, corporate/industry -- Assistant advertising manager, corporate/industry -- Copywriter, corporate/industry -- Assistant art director, corporate/industry -- Graphic designer, corporate/industry -- Marketing assistant, corporate/industry -- Marketing director, Web site -- Promotion coordinator, corporate/industry -- Assistant public relations director, corporate/industry -- Publications manager, corporate/industry -- Coordinator of consumer affairs, corporate/industry -- Customer relations representative, corporate/industry -- Community relations coordinator, corporate/industry -- Employee relations coordinator, corporate/industry -- Trade show representative, corporate/industry -- Special events coordinator, corporate/industry -- Special events assistant, corporate/industry -- Shopping center/mall advertising manager -- Shopping center/mall public relations manager -- Art director, retail outlet -- section 2. Agencies -- Account executive -- Assistant account executive -- Copywriter -- Junior copywriter -- Copywriter, direct response advertising -- Media planner -- Media buyer -- Assistant media buyer -- Market researcher -- Research assistant -- Assistant art director -- Commercial artist -- Computer graphic artist -- Lettering artist -- Mechanical artist -- Pasteup artist -- Broadcast production coordinator -- Assistant production manager, print -- Traffic coordinator, print -- Assistant casting agent -- Advertising assistant -- Intern -- section 3. Radio and television -- Advertising department copywriter, television/radio -- Public relations assistant, television/radio -- Advertising salesperson, radio -- Traffic manager, radio -- Traffic assistant, radio -- Television advertising representative -- Advertising sales assistant, television -- Promotion coordinator, television -- Promotion assistant, television -- Television advertising graphic artist -- Advertising production assistant, television
- section 4. Sports and entertainment -- Unit publicist -- Press agent -- Press agent trainee -- Theatrical press agent -- Theatrical press agent apprentice -- Professional sports team publicist -- section 5. Hospitality and tourism -- Hotel publicist -- Director of public information, tourism and development -- Hotel advertising assistant -- Nightclub or restaurant publicist -- Restaurant/club advertising manager -- section 6. Nonprofit agencies -- Advertising assistant, nonprofit organization -- Copywriter, nonprofit organization -- Community relations/public relations coordinator, police department -- Graphic artist, nonprofit organization -- Assistant director of hospital public relations -- Publication assistant, nonprofit organization -- Assistant director of fund-raising and development, nonprofit organization -- Guest services coordinator, nonprofit organization -- section 7. Publishing -- Promotion coordinator, newspapers -- Public relations assistant, magazines -- Advertising sales representative, newspapers and magazines -- Community relations coordinator, newspapers and magazines -- Advertising assistant, book publishing -- Publicity assistant, book publishing -- section 8. Freelance and consulting -- Public relations generalist -- Freelance speechwriter -- Freelance copywriter -- Freelance graphic artist -- Placement specialist -- VIP coordinator -- Crisis management consultant -- section 9. Miscellaneous opportunities -- Press secretary, government/political -- Director of public affairs, college/university -- Sports information director, college/university -- section 10. Appendixes -- I. Degree programs -- Colleges and universities offering majors in advertising -- Colleges and universities offering majors in public relations -- II. Internships in advertising and public relations -- III. Seminars, workshops, etc. -- IV. Trade associations, unions, and other organizations -- V. Advertising agencies -- VI. Public relations agencies -- VII. Advertising and public relations recruiting agency -- Glossary
- Edition
- 4th ed.
- Extent
- 1 online resource (323 pages
- Form of item
- online
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
- n
- Other physical details
- illustrations)
- Specific material designation
- remote
- System control number
- (OCoLC)1029262726
- Label
- Career opportunities in advertising and public relations, Shelly Field ; foreword by Howard J. Rubenstein
- Bibliography note
- Includes bibliographical references (pages 309-319) and index
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
-
- section 1. Corporate and industry -- Band manager, corporate/industry -- Assistant advertising manager, corporate/industry -- Copywriter, corporate/industry -- Assistant art director, corporate/industry -- Graphic designer, corporate/industry -- Marketing assistant, corporate/industry -- Marketing director, Web site -- Promotion coordinator, corporate/industry -- Assistant public relations director, corporate/industry -- Publications manager, corporate/industry -- Coordinator of consumer affairs, corporate/industry -- Customer relations representative, corporate/industry -- Community relations coordinator, corporate/industry -- Employee relations coordinator, corporate/industry -- Trade show representative, corporate/industry -- Special events coordinator, corporate/industry -- Special events assistant, corporate/industry -- Shopping center/mall advertising manager -- Shopping center/mall public relations manager -- Art director, retail outlet -- section 2. Agencies -- Account executive -- Assistant account executive -- Copywriter -- Junior copywriter -- Copywriter, direct response advertising -- Media planner -- Media buyer -- Assistant media buyer -- Market researcher -- Research assistant -- Assistant art director -- Commercial artist -- Computer graphic artist -- Lettering artist -- Mechanical artist -- Pasteup artist -- Broadcast production coordinator -- Assistant production manager, print -- Traffic coordinator, print -- Assistant casting agent -- Advertising assistant -- Intern -- section 3. Radio and television -- Advertising department copywriter, television/radio -- Public relations assistant, television/radio -- Advertising salesperson, radio -- Traffic manager, radio -- Traffic assistant, radio -- Television advertising representative -- Advertising sales assistant, television -- Promotion coordinator, television -- Promotion assistant, television -- Television advertising graphic artist -- Advertising production assistant, television
- section 4. Sports and entertainment -- Unit publicist -- Press agent -- Press agent trainee -- Theatrical press agent -- Theatrical press agent apprentice -- Professional sports team publicist -- section 5. Hospitality and tourism -- Hotel publicist -- Director of public information, tourism and development -- Hotel advertising assistant -- Nightclub or restaurant publicist -- Restaurant/club advertising manager -- section 6. Nonprofit agencies -- Advertising assistant, nonprofit organization -- Copywriter, nonprofit organization -- Community relations/public relations coordinator, police department -- Graphic artist, nonprofit organization -- Assistant director of hospital public relations -- Publication assistant, nonprofit organization -- Assistant director of fund-raising and development, nonprofit organization -- Guest services coordinator, nonprofit organization -- section 7. Publishing -- Promotion coordinator, newspapers -- Public relations assistant, magazines -- Advertising sales representative, newspapers and magazines -- Community relations coordinator, newspapers and magazines -- Advertising assistant, book publishing -- Publicity assistant, book publishing -- section 8. Freelance and consulting -- Public relations generalist -- Freelance speechwriter -- Freelance copywriter -- Freelance graphic artist -- Placement specialist -- VIP coordinator -- Crisis management consultant -- section 9. Miscellaneous opportunities -- Press secretary, government/political -- Director of public affairs, college/university -- Sports information director, college/university -- section 10. Appendixes -- I. Degree programs -- Colleges and universities offering majors in advertising -- Colleges and universities offering majors in public relations -- II. Internships in advertising and public relations -- III. Seminars, workshops, etc. -- IV. Trade associations, unions, and other organizations -- V. Advertising agencies -- VI. Public relations agencies -- VII. Advertising and public relations recruiting agency -- Glossary
- Edition
- 4th ed.
- Extent
- 1 online resource (323 pages
- Form of item
- online
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
- n
- Other physical details
- illustrations)
- Specific material designation
- remote
- System control number
- (OCoLC)1029262726
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.archive.org/portal/Career-opportunities-in-advertising-and-public/47Rzg3On2TI/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.archive.org/portal/Career-opportunities-in-advertising-and-public/47Rzg3On2TI/">Career opportunities in advertising and public relations, Shelly Field ; foreword by Howard J. Rubenstein</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.archive.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.archive.org/">Internet Archive - Open Library</a></span></span></span></span></div>
