The Resource BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers, Matt Carmichael
BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers, Matt Carmichael
Resource Information
The item BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers, Matt Carmichael represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Internet Archive - Open Library.This item is available to borrow from all library branches.
Resource Information
The item BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers, Matt Carmichael represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Internet Archive - Open Library.
This item is available to borrow from all library branches.
- Summary
- Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target
- Language
- eng
- Edition
- First edition.
- Extent
- 1 online resource (xiii, 217 pages
- Contents
-
- The changing middle class
- How the other 18 percent live
- Home economics
- The buyographics of family
- The majority myth
- The buyographics of city living
- The buyographics of aging
- The buyographics of health care
- The connected consumer
- The car culture crash
- Label
- BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers
- Title
- BUYographics
- Title remainder
- how demographic and economic changes will reinvent the way marketers reach consumers
- Statement of responsibility
- Matt Carmichael
- Language
- eng
- Summary
- Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Carmichael, Matt
- Dewey number
- 658.8/34
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.32
- LC item number
- .C37 2013
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/subjectName
-
- Consumer behavior
- Age
- Consumption (Economics)
- Marketing
- Age
- Consumer behavior
- Consumption (Economics)
- Marketing
- Bevölkerungsentwicklung
- Verbraucherverhalten
- Mittelstand
- Sozialer Wandel
- Zielgruppe
- USA
- Konsumentpsykologi
- Label
- BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers, Matt Carmichael
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
- The changing middle class -- How the other 18 percent live -- Home economics -- The buyographics of family -- The majority myth -- The buyographics of city living -- The buyographics of aging -- The buyographics of health care -- The connected consumer -- The car culture crash
- Edition
- First edition.
- Extent
- 1 online resource (xiii, 217 pages
- Form of item
- online
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
- n
- Other physical details
- illustrations)
- Specific material designation
- remote
- System control number
- (OCoLC)1041485819
- Label
- BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers, Matt Carmichael
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
- The changing middle class -- How the other 18 percent live -- Home economics -- The buyographics of family -- The majority myth -- The buyographics of city living -- The buyographics of aging -- The buyographics of health care -- The connected consumer -- The car culture crash
- Edition
- First edition.
- Extent
- 1 online resource (xiii, 217 pages
- Form of item
- online
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
- n
- Other physical details
- illustrations)
- Specific material designation
- remote
- System control number
- (OCoLC)1041485819
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.archive.org/portal/BUYographics--how-demographic-and-economic/A7NnlGMPOW0/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.archive.org/portal/BUYographics--how-demographic-and-economic/A7NnlGMPOW0/">BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers, Matt Carmichael</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.archive.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.archive.org/">Internet Archive - Open Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.archive.org/portal/BUYographics--how-demographic-and-economic/A7NnlGMPOW0/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.archive.org/portal/BUYographics--how-demographic-and-economic/A7NnlGMPOW0/">BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers, Matt Carmichael</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.archive.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.archive.org/">Internet Archive - Open Library</a></span></span></span></span></div>
