The Resource BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers, Matt Carmichael

BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers, Matt Carmichael

Label
BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers
Title
BUYographics
Title remainder
how demographic and economic changes will reinvent the way marketers reach consumers
Statement of responsibility
Matt Carmichael
Creator
Author
Subject
Language
eng
Summary
Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target
Cataloging source
DLC
http://library.link/vocab/creatorName
Carmichael, Matt
Dewey number
658.8/34
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
LC item number
.C37 2013
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Consumer behavior
  • Age
  • Consumption (Economics)
  • Marketing
  • Age
  • Consumer behavior
  • Consumption (Economics)
  • Marketing
  • Bevölkerungsentwicklung
  • Verbraucherverhalten
  • Mittelstand
  • Sozialer Wandel
  • Zielgruppe
  • USA
  • Konsumentpsykologi
Label
BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers, Matt Carmichael
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The changing middle class -- How the other 18 percent live -- Home economics -- The buyographics of family -- The majority myth -- The buyographics of city living -- The buyographics of aging -- The buyographics of health care -- The connected consumer -- The car culture crash
Edition
First edition.
Extent
1 online resource (xiii, 217 pages
Form of item
online
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations)
Specific material designation
remote
System control number
(OCoLC)1041485819
Label
BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers, Matt Carmichael
Link
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The changing middle class -- How the other 18 percent live -- Home economics -- The buyographics of family -- The majority myth -- The buyographics of city living -- The buyographics of aging -- The buyographics of health care -- The connected consumer -- The car culture crash
Edition
First edition.
Extent
1 online resource (xiii, 217 pages
Form of item
online
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations)
Specific material designation
remote
System control number
(OCoLC)1041485819

Library Locations

  • Internet ArchiveBorrow it
    300 Funston Ave, San Francisco, CA, 94118, US
    37.7823215 -122.4716373

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